Parasocial Relationships and Why Content Creators Should Care

In today's video, we explore all things parasocial! The Modern Fandom: Hello! I'm Jae, and this is the modern fandom where we explore all things related to fandom and pop culture! I'm currently a third-year digital media major, and it's my goal to help make fan studies and pop culture research more accessible! Music from Epidemic Sound: Passageways by Ballpoint Let's Go on a Trip by Baegel The Light from Within by Howard Harper-Barnes Videos Used:    • Practicing Safe Parasocializing | Sarah Sc...   References: Aw, E. C., Tan, G. W., Chuah, S. H., Ooi, K., & Hajli, N. (2022). Be my friend! Cultivating parasocial relationships with social media influencers: findings from PLS-SEM and fsQCA. Information Technology & People, 36(1), 66–94. https://doi.org/10.1108/itp-07-2021-0548 Hair, L. (2021). Friends, not ATMs: parasocial relational work and the construction of intimacy by artists on Patreon. Sociological Spectrum, 41(2), 196–212. https://doi.org/10.1080/02732173.2021.1875090 Horton, D., & Wohl, R. (1956). Mass Communication and Para-Social Interaction. Psychiatry MMC, 19(3), 215–229. https://doi.org/10.1080/00332747.1956.1102... Kim, H. (2021). Keeping up with influencers: exploring the impact of social presence and parasocial interactions on Instagram. International Journal of Advertising, 41(3), 414–434. https://doi.org/10.1080/02650487.2021.1886477 McLaughlin, C., & Wohn, D. Y. (2021). Predictors of parasocial interaction and relationships in live streaming. Convergence, 27(6), 1714–1734. https://doi.org/10.1177/13548565211027807 Reinikainen, H., Munnukka, J., Maity, D., & Luoma‐aho, V. (2020). ‘You really are a great big sister’ – parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing. Journal of Marketing Management, 36(3–4), 279–298. https://doi.org/10.1080/0267257x.2019.1708781 Retroflux. (2022, February 2). The science of Parasocial Relationships - Why the manipulation, stalking, and addiction to streamers [Video]. YouTube.    • The Science of Parasocial Relationships - ...   Rubin, R. B., & McHugh, M. P. (1987). Development of parasocial interaction relationships. Journal of Broadcasting & Electronic Media, 31(3), 279–292. https://doi.org/10.1080/08838158709386664 Su, B., Wu, L., Chang, Y., & Hong, R. (2021). Influencers on social media as references: Understanding the importance of parasocial relationships. Sustainability, 13(19), 10919. https://doi.org/10.3390/su131910919 TEDx Talks. (2015, March 2). Imaginary friends and real-world consequences: parasocial relationships | Jennifer Barnes | TEDxOU [Video]. YouTube.    • Imaginary friends and real-world consequen...   TEDx Talks. (2021, March 8). Parasocial relationships | Linh Nguyen | TEDxYouth@GMIS [Video]. YouTube.    • Parasocial relationships | Linh Nguyen | T...   TEDx Talks. (2023, March 1). Practicing Safe Parasocializing | Sarah Schreck | TEDxPointParkUniversity [Video]. YouTube.    • Practicing Safe Parasocializing | Sarah Sc...