This is how I get the secret goal for this stage. Look for a broozer on your left after the three broozers below, then lure him down to your level. Jump over him and let him punch left through some hidden blocks. Lure him back out to the right and walk left through the hole in the blocks to reach a hidden door. From there, you have to avoid boos...not a lot. Keep going up until you found a door. The pole is not far for the next room. What you get for this goal is a shortcut, which takes you over to World 7-5 if you don't want to deal with the Lakitu that's in your way.