Applying Entrepreneurship in a Changing Higher Education Landscape

Applying Entrepreneurship in a Changing Higher Education Landscape: Case Studies Involving Streaming Video, presented at the 2016 Charleston Conference by Michael Arthur, The University of Alabama; Michael Carmichael, SAGE; Sean Wise, Ryerson University. Higher education continues to change very rapidly with traditional modes for course delivery extended to include a variety of online, flipped, and distance education formats. Faculty need to find alternative ways to engage a new generation of students, millennial learners with their own learning styles, who expect and respect video. What does this change mean for course delivery and student performance, how are libraries supporting this changing environment to meet the needs of students and faculty, and how are content providers contributing? Into this space, entrepreneurship in many forms is meeting the changing environment head-on. This session presents librarian and faculty perspectives on how entrepreneurial thinking is driving student success both inside and outside of the classroom using streaming video as a case study, co-led by Dr. Sean Wise (Ryerson University, Toronto) and creator of The Naked Entrepreneur video series, himself an expert in the field of entrepreneurship. Dr. Sean Wise will demonstrate how he uses video to engage his student cohort, the merits of different contexts for using video and their effective outcomes, and will present evidence for how his novel approach has ramped up the motivations and performance of his students. Representing the library perspective, Michael Arthur (University of Alabama) will discuss the strategies used by The University of Alabama to select and acquire more video, and what factors are used to determine whether to purchase or lease content. He will also highlight the libraries efforts to promote streaming video and to educate librarians and faculty on the various purchasing and delivery models and how these impact usability. He will offer session attendees forward-thinking strategies for setting and accomplishing goals related to the integration of streaming video into the classroom. Michael will discuss the future of streaming video and what libraries are doing to make that happen. Finally, Michael Carmichael (SAGE Publishing) will follow these two speakers by sharing insights from market research which shows how publishers might respond to the way in which video is being used in Higher Education globally.