Eternal Sunshine of the Shopper's Mind: A Mats&Axel Show

Discover how our social identities and psychological biases shape our shopping behaviors in ways you might never have imagined. 🔍 What You'll Explore: Social Identity and Shopping Choices: Explore how the 1980s Swedish youth had to choose between being a synth kid or a metal kid, and how these group identities still influence our shopping habits today. Heuristics and Biases: Learn how our brains use shortcuts and biases, such as the influence of negative reviews from people we dislike, which can paradoxically boost our desire to buy products. Branding and Expansion: Understand the delicate balance brands must strike between appealing to core audiences and expanding to new ones, inspired by Porsche’s successful SUV launch and Cheap Monday’s missteps. Contextual Arousal: Discover how simple changes like taking the stairs can affect your receptiveness to ads and how retailers might use this concept to influence shopping behaviour. Embodied Cognition: Uncover how physical states, like eating popcorn while watching ads, impact memory and recall, and how showing products in ads can enhance consumer imagination and brand retention. Innovation Through Psychological Triggers: See how Black Sabbath harnessed the power of fear from horror films to create a ground breaking genre, and how understanding psychological triggers can spark innovative ideas. #consumerpsychology #ShoppingBehavior #brandstrategy #marketing