When Ignoring Your Customers Backfires: Porsche's Broken Business

In July 2025, Porsche’s CEO Oliver Blume sent a memo that shocked employees: their iconic business model was breaking down. The company’s profits were collapsing, shares had fallen over 50%, and even diehard fans were furious. It’s hard to imagine how one of the most beloved car brands on earth ended up here. But to understand, we have to go back to the Taycan — Porsche’s first fully electric car. When it launched, it was hyped as the future: fast, beautiful, “soul electrified.” But beneath the surface, problems started stacking up. The cars were glitchy, expensive to fix, and losing value fast. Customers waited months for repairs. Porsche’s big EV dream had become a nightmare. Even worse, the company forgot what made it special. Sports cars aren’t just about numbers; they’re about emotion — the sound, the feel, the nostalgia. Porsche tried to out-Tesla Tesla, and it backfired. Now, facing falling profits and mass layoffs, Porsche is quietly shifting back to combustion engines. The electric dream wasn’t the problem; forgetting the heart was. LinkedIn:   / hariharan-jayakumar-silo   Instagram:   / hariharan.jayakumar   Timestamps: 0:00 - A Porsche Crisis 0:36 - The Electric Dream 4:36 - Depreciation 9:00 - The Heart Resources: https://pastebin.com/EX3VYesC