Fronted by celebrity chef and British national treasure Nigella Lawson the ad explores the richness and diversity of the great British tea ritual. Nigella guides viewers through a series of different and sometimes surprising scenes, discovering how a variety of Typhoo drinkers take their tea. www.typhootea.co.uk TVC: ‘Which Typhoo Are You?’ Producers: Chief Productions Creative Agency: McCann Manchester Director: Chris Cottam