The emerging markets is beginning to strengthen and investors may do well with focusing on a targeted exchange traded fund strategy that covers the growing consumer base. It was a "good year in 2017, and I suspect another good year in 2018," Kevin Carter, Founder of EMQQ, said at the Inside ETFs 2018 conference. Investors interested in gaining exposure to the emerging market consumer growth opportunity can look to something like the Emerging Markets Internet & Ecommerce ETF (NYSEArca: EMQQ), notably those related to online retailers or the quickly expanding e-commerce industry. To be included within the ETF’s underlying index, companies must derive their profits from Ecommerce or Internet activities and include search engines, online retail, social networking, online video, e-payments, online gaming and online travel.