How Dollar Shave Club Outplayed Gillette

Was Gillette’s recent controversial ad and $8 billion dollar non-cash write down caused by clever marketing from the Dollar Shave Club? In this video we discuss the difference between Gillette and Dollar Shave Club’s marketing and how Dollar Shave Club has taken a big piece of Gillette pie even though they started in 2011 with a fraction go Gillette’s marketing budget. I see this as an important discussion to have as it outlines how a more targeted approach to marketing can give even a small business a big advantage over a behemoth like P&G and Gillette. We also discuss whether Gillette’s controversial ad was an epic fail or a secret brilliant play… Jump over to… https://millsmotion.com/how-dollar-sh... #gillettecommercial #dollarshaveclubcommercial #dollarshaveclubvsgillette