This campaign introduces children to the dastardly Energy Hog, who is determined to waste energy throughout the home. With the knowledge gained from the interactive campaign website, children can become top-notch Energy Hog Busters and help their parents save energy in their households. By practicing simple measures of conservation and by using energy more efficiently, families can build strong energy habits and help their communities reduce residential energy demand. In a typical U.S. home, appliances and electronics are responsible for up to 20 percent of the household energy bill. This campaign aims to reach homeowners who are looking for ways to save money. The PSAs demonstrate that by taking energy efficient actions in the home, homeowners can save money by reducing their energy bill. New TV PSAs released in 2013 encourage homeowners to save energy by taking simple but effective actions around the home. For example, homeowners who turn back their thermostat 10 - 15 degrees for eight hours a day, wash their laundry in cold water, and make sure their water heater is set to 120 degrees can save money on their cooling and heating bills. A message from the US Department of Energy, The Alliance to Save Energy and the Ad Council. :)