NZTA Local Legends

Two older guys put their balls on the line to stop a young guy in their community from driving drunk. Local Legends focuses on drink-driving among young males in rural New Zealand. The goal was to get the local community to take responsibility, and do something when they see someone about to drive drunk. In the ad two older guys - Kev and Barry - persuade a young guy to not get behind the wheel after he’s had a few too many. Kiwis don’t like making a scene. So we used humour to show people that, although it might be uncomfortable, it is possible to intervene successfully. The humour also provided the young driver with an ‘out’ so he could hand-over his keys without losing face.