Contextual Curiosity - Ep. #3: How to Develop a Contextual Advertising Strategy

Learn how to develop a contextual advertising strategy. In this episode of Contextual Curiosity, our host Emilia Kirk, Global Head of Growth at Seedtag, brings you the 5 steps to create a successful contextual strategy, capable of boosting your campaign metrics. Here’s a quick recap of the key steps: 1) Define your target audience and targeting parameters. 2) Understand the inventory capabilities of the contextual provider. 3) Employ a range of contextual targeting strategies. 4) Don’t forget about your creative. 5 Listen to the data. Want to learn more about contextual advertising? Visit: www.seedtag.com #ContextualAdvertising #Seedtag #DigitalAdvertising