How social media influencers have changed shopping - BBC London

London's High Streets have been suffering with reduced footfall and spending. Some retailers have gone out of business or are closing less profitable stores to reduce costs. Others are trying to bring people back to the shops by using popular Instagram "influencers" such as Zoë de Pass. Subscribe to BBC London here: https://bit.ly/2Gd18gB Check out BBC London for more: https://bbc.in/2JssOge Like us on Facebook: https://bit.ly/2fz7mZ3 Follow us on Twitter: https://bit.ly/2DOhFWq