Lunchables Nintendo Switch Contest TV Commercial 2 - NSW - 2019

Lunchables Nintendo Switch Contest (2019) Release Dates and Regional Names: North America: September 1, 2019 - November 30, 2019 - Lunchables Mixed-Up Gamers Giveaway Europe: Not available Australia: Not available Japan: Not available Manufacturer: Kraft Heinz (Lunchables), Nintendo (Switch) Publisher: Kraft Heinz, Nintendo Developer: Merkle Inc. (contest administration) Type: Sweepstakes/Instant Win Contest Media: Physical Lunchables Packaging, Digital Codes Controller: None (code entry via website or mail) Features and Functionality: The Lunchables Mixed-Up Gamers Giveaway was a U.S.-only promotional contest tied to specially marked Lunchables products. Participants entered codes from Lunchables packages (e.g., Turkey & American, Pepperoni Pizza) to instantly win prizes or enter a sweepstakes. Prizes included 91 grand prize packs (Nintendo Switch system, 12 digital games like Mario Kart 8 Deluxe, The Legend of Zelda: Breath of the Wild) and 500 first prize packs (Nintendo Switch, choice of 2 digital games). Free entry was available via mail-in or online code requests (November 14-30, 2019). Open to ages 6+, with parental consent for minors. Codes were entered daily for instant win chances. Featured games included Super Mario Maker 2, Yoshi’s Crafted World, and Pokémon Sword & Shield. Key Features: Prizes: 91 Grand (Switch, 12 games), 500 First (Switch, 2 games) Entry: Codes from Lunchables, free mail-in/online Games: Mario Kart 8 Deluxe, Zelda: Breath of the Wild, etc. Eligibility: U.S., D.C., Puerto Rico, ages 6+ Duration: September 1 - November 30, 2019 Method: Daily entry, instant win or sweepstakes Participation Time: Minutes per entry (online/mail) Sales Numbers: No public winner data. Grand Prize ARV: ~$1,020; First Prize ARV: ~$420. Technical Specifications: Media: Physical Lunchables packaging, digital codes Platform: Web-based entry (desktop/mobile) Materials: Paper (mail-in), card stock (packaging) Access: Internet for online entry Age: 6+ Back of the Box Description (North America): Join the Lunchables Mixed-Up Gamers Giveaway! Grab a specially marked Lunchables, enter your code, and instantly win a Nintendo Switch with games like Mario Kart 8 Deluxe! Additional Details: Mechanics: Code entry, instant win, sweepstakes Participation: Solo, daily entries Difficulty: Easy (code submission) Development: ~1 year, Merkle Inc. Localization: English (U.S.-only) ESRB Rating: N/A (contest) Technical Notes: Entry Time: ~1-2 minutes (online) Issues: Limited code availability in stores Features: Instant win notifications Requirements: Internet for online, stamps for mail-in Historical Context: Ran from September 1 to November 30, 2019, the Lunchables Mixed-Up Gamers Giveaway partnered Kraft Heinz with Nintendo to promote Lunchables via gaming. Codes on packages featured characters from Super Mario Maker 2 and Pokémon Sword & Shield. It followed similar Nintendo-Lunchables contests (e.g., 2018’s Super Mario Party). Praised for kid-friendly engagement, it was limited by U.S.-only availability. A 2025 collectible for Lunchables packaging. Did You Know? Free codes were offered via mail or online. Grand prizes included 12 top Switch games. Contest tied to back-to-school season. Some packages had My Nintendo Platinum Points.