"...Baby One More Time" is a song by American recording artist Britney Spears. It served as Spears' debut single, the first from her debut studio album of the same name. Written by Max Martin and produced by Martin, Denniz Pop and Rami Yacoub, "...Baby One More Time" was released on September 30, 1998 by Jive Records. After recording and sending a demo tape with an unused song from Toni Braxton, Spears signed a multi-album deal with Jive. "...Baby One More Time" is a teen pop and dance-pop song that refers to a girl who regrets breaking up with her boyfriend, and wants him back. The song received generally favorable reviews from contemporary critics, who mostly praised its composition. "...Baby One More Time" attained worldwide success, reaching number one in every country where it charted on. It also received numerous certifications around the world, and is one best-selling singles of all time, with over nine million copies sold. An accompanying music video, directed by Nigel Dick, portrays Spears as a student from a Catholic high school, who starts to daydream that she is singing and dancing around the school, while watching her love interest from afar. The music video was later referenced in the music video of "If U Seek Amy" (2008), were Spears' fictional daughter is dressed with a similar schoolgirl outfit while wearing pink ribbons in her hair. Later, in 2010, the music video for "...Baby One More Time" was voted the third most influential video in the history of pop music. Spears has performed "...Baby One More Time" in a number of live appearances, including the 1999 MTV Video Music Awards and in seven of her concert tours. It was the encore of ...Baby One More Time Tour (1999); Spears also performed remixed versions of the song at Oops!... I Did It Again World Tour (2000), the Dream Within a Dream Tour (2001), the The Onyx Hotel Tour (2004), The M+M's Tour (2007), The Circus Starring Britney Spears (2009), and the Femme Fatale Tour (2011). "...Baby One More Time" was nominated for a Grammy Award for Best Female Pop Vocal Performance, and has been included in lists by Blender, Rolling Stone and VH1. It has been noted for redefining the sound of late 90s music.