Naughty dog have a great sense of humour, as this trophy pays homage to the E3 stage demo fail, there are many other game and film references in this fantastic game. When you get to chapter 11 and complete the pirate wheel puzzle (after the clocktower) you will open a door back to the market with Sully, a small cutscene will play, Nathan will stand still waiting for you to move him, do not touch the controller and wait 30 seconds for the trophy to pop!