How to Create Collections in Shopify: A Step-by-Step Beginner’s Guide

Ready to organize your store like a pro? In this quick, beginner-friendly guide, you’ll learn exactly how to build *Collections* in Shopify—the product groups that make shopping easier, boost SEO, and increase conversions. We’ll walk through choosing *Manual vs. Automated* collections, setting smart naming and conditions, adding products, and linking your collections to your *navigation menu* so customers can find them fast. By the end, you’ll have clean categories (e.g., “New Arrivals,” “Summer Sale,” “Best Sellers”) with polished images, sorting rules, and on-page SEO—everything you need to turn browsers into buyers.