Chipotle shocked fans in December 2025 by teaming up with travel brand BÉIS for burrito-inspired luggage, including a $48 insulated sling that keeps your Chipotle burrito warm through airport security, like treating fast food as high fashion. Play-Doh began as a wallpaper cleaning putty used to wipe coal soot off walls. When people stopped heating homes with coal, sales died until a teacher used it in class as a molding toy and the company rebranded it as a kids’ product. Listerine debuted in 1895 as a surgical antiseptic, then got pitched as a cure for dandruff, gonorrhea, even foot odor. In the 1920s, it invented "halitosis" as a shameful social disease to sell mouthwash for bad breath, boosting sales 6000% in a decade. #chipotle #listerine #playdoh #brandfacts @insightout2024