Book Summary | Influence: The Psychology of Persuasion by Robert Cialdini

Influence: The Psychology of Persuasion by Robert Cialdini is an in-depth look at just why individuals answer "yes." A worthwhile read for anybody looking to make the most of their time on this planet. Get this book on Amazon. Hard copy or Kindle edition: https://amzn.to/3G7Zh9H Key lessons include how people prefer to repay favours, the importance of tiny promises, and how what you see or feel initially shapes how you think about what follows next. Cialdini’s 6 Principles of Persuasion: Reciprocation Commitment and Consistency Social Proof Liking Authority Scarcity Fresh research, new ideas, new examples, and online applications have been added to the fundamental and massively popular guide to influence and persuasion—a recognised international bestseller, with over 5 million copies sold. Robert Cialdini, author of the Updated York Times bestselling book Persuasion and a leading authority on the psychology of influence and persuasion, reveals why people say yes in the new edition of this critically acclaimed blockbuster. Cialdini simplifies a complex subject by illustrating it with engaging anecdotes and real-world experiences. Nobody needs a PhD in psychology to understand and use Cialdini's work. To improve your persuasiveness, you'll study Cialdini's Universal Principles of Influence, as well as fresh research and applications, and you'll also learn how to protect oneself against unethical influence tactics. Even if you believe you grasp these fundamentals, you risk handing out your control if you don't. The ethical application of the concepts is free and deceptively simple to understand and implement. Influence is a detailed guide on applying these principles to move others in your way, backed by Dr. Cialdini's 35 years of evidence-based, peer-reviewed scientific research, including a three-year field study on what drives people to change. Images and video attribution: Canva Storyblocks