"Better the Devil You Know" was released as the album's first single in April 1990, and its music video helped Minogue break out of her early "girl-next-door" image and marked a milestone in her career. Taking creative control over her image, Kylie returned in March 1990 with a new look and a new sound. Featuring a striking video which Kylie filmed in Australia away from the constraints of PWL, "Better the Devil You Know" debuted at number 5 in the UK. The following week it moved up to number 2 to become her 10th top 5 single in Britain and 12th worldwide. It's also hit the number 1 spot in Israel, made number 4 in Australia and Malaysia, number 5 in Finland, number 11 in Spain, and went top 40 in Belgium, Denmark, Germany, Holland, Hong Kong, Sweden and Switzerland. The music video for "Better the Devil You Know" was directed by Paul Goldman. The video featured Minogue in very mild sexually suggestive scenes with a black man, who played the role of her lover. It caused some controversy as it presented Minogue in a much more mature image than videos from earlier years, for example "I Should Be So Lucky" (1987), that portrayed her as more innocent.