Uncover High-Value Trades/Construction Keywords with Reverse Keyword Research Top Ranking Sites

Are you a trades or construction business owner looking to boost your online visibility and generate more leads? Look no further! In this comprehensive guide, we'll teach you how to use SEMrush's Organic Research Report to uncover high-value keywords that will help drive targeted traffic to your website. Introduction The success of your trades and construction business relies heavily on your ability to attract potential customers online. One of the most effective ways to do this is by optimizing your website for search engines using high-value keywords. In this video, we will dive deep into SEMrush's Organic Research Report, a powerful tool that can help you find and analyze the best keywords for your niche. Getting Started with SEMrush To begin, you'll need to sign up for an SEMrush account if you haven't already. You can choose from a free trial or a paid subscription, depending on your needs and budget. Once you're logged in, navigate to the Organic Research section under the Domain Analytics category in the left-hand menu. https://www.semrush.com/analytics/org... Entering Your Competitor's Domain The Organic Research Report requires you to enter a domain to analyze. To find high-value keywords, you'll want to analyze the websites of your top-ranking competitors. Type in the domain of one of your competitors and click the "Search" button. Analyzing the Organic Search Positions Report You'll be taken to the Organic Search Positions report, which displays a wealth of valuable information about your competitor's website. This report includes data on the site's organic search traffic, organic keywords, and more. You'll want to focus on the Keywords tab, which lists the keywords your competitor is ranking for, their position in search results, and other useful metrics. Identifying High-Value Keywords As you scroll through the list of keywords, look for those that are relevant to your trades and construction business and have a high search volume but low competition. These are the high-value keywords you'll want to target. You can use the filters at the top of the Keywords tab to narrow down your search based on specific criteria such as keyword difficulty, search volume, and more. Analyzing Keyword Metrics SEMrush provides several key metrics that can help you determine the value of a keyword: Search Volume: The average number of monthly searches for a keyword. Higher search volume indicates more potential traffic. Keyword Difficulty: A score that estimates the difficulty of ranking for a keyword. Lower scores indicate easier keywords to rank for. Cost per Click (CPC): The average cost per click for a keyword in Google Ads. Higher CPC values indicate that advertisers are willing to pay more for the keyword, which can signal its value. Competition: A score that indicates the level of competition among advertisers for a keyword. Lower competition can make it easier to rank for a keyword organically. Exporting Your Keywords Once you've identified a list of high-value keywords, you can export them to a CSV or Excel file for further analysis and organization. Simply click the "Export" button at the top of the report and choose your desired format. Building Your Keyword Strategy With your list of high-value keywords in hand, it's time to build a solid keyword strategy for your trades and construction business. This involves incorporating these keywords into your website's content, meta tags, and other on-page elements. Be sure to create high-quality, engaging content that naturally incorporates your target keywords, as this will not only help with search engine rankings but also provide value to your visitors and potential customers. Monitoring Your Progress After implementing your keyword strategy, it's crucial to monitor your progress regularly. Use SEMrush's Position Tracking tool to keep an eye on your keyword rankings and measure the effectiveness of your efforts. This tool allows you to track your website's position for specific keywords over time, as well as compare your performance against your competitors. Refining Your Strategy As you monitor your keyword rankings, you may find that some keywords are performing better than others. Use this information to refine your strategy, focusing on the keywords that drive the most targeted traffic to your site. You can also revisit the Organic Research Report to discover new high-value keywords or analyze additional competitors. Expanding Your Keyword Research While SEMrush's Organic Research Report is a fantastic tool for finding high-value keywords, it's essential to complement your findings with other research methods. Consider using the Keyword Magic Tool to discover even more relevant keywords, as well as Google's Keyword Planner and other industry-specific tools to gather comprehensive keyword data.