Failure

Altra Running is pleased to present "Failure," a short film featuring Team Altra Elite Zach Bitter and the universally experienced harsh reality that sometimes, success isn't in the cards and failure must be thought of as "a guide to what your next step is or what direction to head." Video by Derrick Lytle Licensed Music by AlterEgo, Jacob Walker, Aaron Tosti, Feeki, OBOY, Corey Horn, and Fey Foxx. Check Out some of Altra's other sponsored short films like "The Triple Crown":    • The Triple Crown of 200s   Check out the Altra shoes worn by Zach, the Vanish-R: https://goo.gl/yURCE6 SUBSCRIBE to our YouTube Channel: http://bit.ly/AltraSubscribe WATCH more on the Altra Running Channel: http://bit.ly/AltraChannel LIKE us on FACEBOOK:   / altrarunning   FOLLOW us on TWITTER:   / altrarunning   FOLLOW us on INSTAGRAM:   / altrarunning   We weren't started in some corporate office, but in the back room of a Wasatch Mountain running store. Our founders, —elite athletes and running store managers, —wanted a shoe that let you run the way you were born to. They noticed that the design of most running shoes was hurting runners more than helping them. Elevated heels promote high-impact landing and narrow toe boxes squeeze the toes out of their natural position.