How to Start Using Automations in Mailchimp (Full Guide 2026)

In this video, we discuss how to start using automations in Mailchimp to set up a simple workflow that sends the right email to the right person at the right moment. You'll learn how to create an automation from a template, customize the email content, and activate your flow. Whether you're looking to automate welcome emails or build a full email sequence, this tutorial covers the essentials for Mailchimp automation setup. #MailchimpAutomation #EmailAutomation #MailchimpTutorial 00:00 Introduction to Automations 00:13 Navigating to Automations 00:33 Selecting a Welcome Template 00:49 Opening the Automation Builder 01:03 Understanding the Flow Map 01:25 Customizing the Email Content 01:49 Design Tips for Emails 02:05 Pausing the Automation Flow 02:18 Reviewing the Full Automation 02:29 Turning On the Automation 02:39 Adjusting Automations Later