Marketing | Class 12th | Business Studies | Karnataka PU 2 | One Shot | In Kannada

Welcome to PUC@Parikshe Commerce! In this One Shot Class, we will cover the entire chapter Marketing from PU 2 Business Studies in a very simple and exam-focused way — in Kannada ✅ This session will help you to: Understand the concept of Marketing Learn key terms like Market, Marketing Mix, Product, Price, Place & Promotion Score full marks in Short Answers & Long Answers Prepare effectively for Annual Board Exams 🎯 Perfect for: Karnataka PUC 2 Commerce Students preparing for Board Exams & Class Tests 📚 What You’ll Learn Today: Meaning & Features of Marketing Marketing Management Philosophies Marketing Mix (4 P’s) Product Classification Branding, Packaging, Labelling Pricing Strategies Channels of Distribution Promotion Mix 🎯Mark Your Attendance Here : https://docs.google.com/forms/d/e/1FA... 📝 Free Notes: Download Parikshe App and find all your study materials here https://play.google.com/store/apps/de... 📝 You can ask your doubts here: https://docs.google.com/forms/d/1BrJR... 📌 Don’t forget to: 👍 Like the video 💬 Comment your doubts 🔔 Subscribe to PUC @ Parikshe Commerce PUC @ PARIKSHE COMMERCE is a dedicated online coaching platform designed to help 1st & 2nd PUC students excel in Karnataka State Board (KSEAB) exams and competitive entrance tests. Our expert faculty ensures students receive the best online learning experience with high-quality video lessons, live classes, and interactive doubt-solving sessions. Why Choose PUC @ PARIKSHE? ✅ Expert-Led, Topic-wise Video Lectures ✅ Full Syllabus Coverage (Class 11 & Class 12) ✅ Live Online Classes & Doubt-Solving Sessions ✅ All Explanations in ಕನ್ನಡ ✅ PYQs & Mock Tests to Boost your Scores PUC @ PARIKSHE COMMERCE aspires to make your PUC journey easy, rewarding, and successful. Your Ultimate Study Buddy for PUC Commerce ನಿಮ್ಮ ಸಾಧನೆ, ನಮ್ಮ ಗೆಲುವು! #pu2businessstudies #kannadamedium #marketingclass12 #marketingone shot #karnatakaexams #puccommerce #parikshecommerce #pu2revision #pu2boards2025 #bsmarketing Timestamps 0:00-0:30 - Introduction 0:31-0:56 - Distribution of Marks 0:57 - 8:22 What is Marketing 8:23 - 15:03 Understanding the Market 15:04 - 23:55 Key Features of Marketing 23:56 - 32:34 Marketing Management 32:35 - 38:05 Marketing v/s Selling 38:06 - 44:50 Evolution of Marketing Management Philosophies 44:51 - 48:33 The Marketing Concept: The Five Key Pillars 48:34 - 51:31 The Societal Marketing Concept 51:32 - 1:05:13 Functions of Marketing 1:05:14 - 1:09:07 Marketing Mix: The 4Ps 1:09:08 - 1:11:44 Understanding the Products from the Customer Perspective 1:11:45 - 1:14:35 Classification of Consumer Products 1:14:36 - 1:17:25 Products Classification by Durability 1:17:25 - 1:19:10 Industrial Products Classification 1:19:11 - 1:19:10 Branding: Creating Identity and Differentiation 1:22:51- 1:22:50 Characteristics of a Good Brand Name 1:27:49 - 1:31:18 Packaging: Levels and Importance 1:31:19 - 1:34:37 Functions of Packaging 1:34:38- 1:37:53 Labelling: Functions and Importance 1:37:54 - 1:42:27 Pricing: Definition and Importance 1:42:28 - 1:53:06 Factors affecting the Price Determination 1:53:07 - 1:57:40 Physical Distribution: Making the products available 1:57:41 - 2:00:22 Promotion- Communication for Exchange 2:00:23- 2:04:52 Advertising: Features and Merits 2:04:53 - 2:09:10 Personal Selling and Public Relations