I was one of the first Black Sheep fans during the late 90's. I was just getting out of the DJ scene when it hit the airwaves and liked the sound. Considering "Gansta Rap" was one reason I decided to hang up my headphones I still monitored the Radio and TV scenes for some sign that might convince my to stay. I had been working in various recording studios back and forth and had decided for me to make any real change in the music scene I had to get behind the [mixing] board. When this commercial came out I had already started working with Sony on a series of albums bringing Old School and Nu School together in a "Universal Cross-Gen [Cross-Generational] Groove". These hamsters make this really work!