Rema Baby Is it a Crime

Divine Ikubor, known as Rema, born on May 1, 2000, in Benin City, Edo State, Nigeria. Rising to fame with his 2019 hit "Dumebi," he signed with Jonzing World, a subsidiary of Mavin Records, and has since become a global Afòng The music video, directed by Salomé Gomis-Trezise and shot in London in January 2025, is a visually captivating blend of '90s aesthetics and modern Afrobeats energy. It features Rema in a dreamy, romantic narrative alongside model and photographer Halimotu Shokunbi, whom he personally selected. "Baby (Is It a Crime)" has been celebrated for its innovative sampling of Sade’s classic, bridging generations of music lovers. Fans have lauded Rema’s ability to fuse Afrobeats with global influences, with the song sparking discussions on love, societal expectations, and personal freedom across social media platforms like TikTok and Instagram.